From Iceland, this anti-ageing serum has successfully climbed to the top of the cosmetic market in only a few seasons to become the number one bestseller at Colette. Its strengths? First, the discovery of a Nobel Prize-winning, star protein that accelerates the production of collagen end elastin. The scientists at Bioeffect succeeded in replicating it in barley for the purpose of renewing skin cells.
The product’s other great advantage: an ecological mode of production, the Green Factory, a giant greenhouse perched on black volcanic rock. as for its formula, it is extremely pure: only seven ingredients and no perfumes or colorants.